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VAN WRAP PROGRAM
Program Concept
Many businesses such as yours support a number of non-profit organizations through their charitable giving and donations. Often, such funds are exhausted early in the year because of the many needs of these community organizations.The Arc’s Van Wrap Program* permits companies to use their advertising budgets to creatively provide community support while still fulfilling their advertising goals, resulting in a win/win situation for the company and The Arc.
Where to Learn More
Please contact our Chief Executive Officer at 860.889.4435 x 102
The Van Wrap Program Basics
The expense of wrapping the vans is incurred by the advertiser and a monthly fee, based on the size of the van, is paid to The Arc over a three year contract period. The Arc’s vans travel throughout New London County each day, and are often parked at high traffic locations such as shopping malls, restaurants, major work sites, and entertainment centers.
Mr. Ken Capano, owner of the ShopRite Supermarkets of Norwich and New London, served on the Board of Directors of The Arc for six years. As a member of the Finance Committee, Mr. Capano became acutely aware of the high cost that The Arc was incurring in operating and maintaining its fleet of 16 vehicles, even before the skyrocketing cost of gasoline. He told the Board of Directors that his company—ShopRite—and many other businesses in the region support a number of non-profit organizations through their charitable giving and donations. These funds are traditionally expended early in the year because of the many needs of these community organizations. However, he stated that his and many other companies could use their sizable advertising budgets to creatively assist these agencies while still fulfilling their advertising goals. He suggested that his business could promote its “Partners in Caring” initiative using advertising dollars, which would result in a win/win situation for the company and the non-profit organization.
The Board approved this concept and after many months of planning and design work, the first two vans were wrapped by ShopRite and Black Bear and were on the road at the beginning of 2007.